Game, Brand & Product Launch Production Agency

Game drops, protocol mainnets, brand debuts and market-entry moments — immersive launch events that spark press, influencer amplification and live content capture across crypto & Web3, gaming & iGaming and corporate & tech.

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Game, Brand & Product Launches Across 12 Global Hubs 12 hubs · Bangkok · Barcelona · Lisbon · Mumbai · Singapore · Dubai · Paris · Cannes · Buenos Aires · Mexico City · Rio · St Julian’s

A launch event turns a product drop, mainnet or brand debut into a moment the market talks about — press, influencers and live content in one room. CH3 produces launches for crypto & Web3, gaming & iGaming and corporate & tech brands from 12 permanent hubs, each with a local team and held venue inventory.

In their words

Clients on launch work

Amsterdam

“One word: outstanding. The venue staff were really professional, managers were there at all times making sure everything went well, and the vinyls on the windows were on point. We had a great time.”

Okay BearsLaunch Event · Solana Breakpoint
Dubai

“The venue was great and the event ran perfectly — thank you for the work.”

VentureMind AITOKEN2049 Dubai
The production stack

Our launch services

01

Creative concept & theme

A launch concept that matches the product and the moment — narrative, staging and experience designed to make the drop unmissable.

02

Venue & staging

Landmark venues, custom staging and set builds that give the launch a backdrop worth photographing and sharing.

03

Press & media

Media list, invitations, press moments and on-site press handling so coverage lands when the product does.

04

Influencer & community

Creator invitations, seeding and amplification — the right voices in the room and posting in real time.

05

Live content capture

Photo, video and social capture produced live so the launch travels far beyond the guest list.

06

Guest experience

RSVP, check-in, hospitality and the flow of the night — so guests leave as advocates.

07

Production & AV

Lighting, sound, screens and show-calling for the reveal moment itself — timed to land.

08

Measurement & recap

Attendance, reach, capture and a standardised recap — the launch as a measurable campaign, not just a party.

How we work

From concept to coverage

One team turns your launch into a moment — concept, staging, press and live content in one run.

Working with CH3 12h response · 48h proposal · monthly invoicing
One team, from first concept to the post-launch numbers
01 · Brief & narrative

We scope the product, the date and the audience, and shape the launch narrative that makes the drop unmissable.

02 · Concept & staging

We design the concept, staging and set build that give the reveal a backdrop worth photographing and sharing.

03 · Venue & build

We source and build the venue to match the product — landmark space, custom set or both.

04 · Press & influencer

Media list, invitations, on-site press handling and creator seeding, so coverage lands when the product does.

05 · Show-call the reveal

Lighting, sound, screens and show-calling for the reveal moment itself — rehearsed and timed to land.

06 · Capture & measurement

Live photo, video and social capture, then a recap on attendance, reach and amplification — the launch as a measurable campaign.

Every launch runs on a signed contract with clear SLAs — from a 50-guest reveal to a 1,000-guest ecosystem activation.

What it costs

Product launch cost per attendee, by city

Product launch cost is primarily driven by attendees and production level. Below is an average cost per attendee (USD) across venue, catering, AV and branding, built from 1,920 real quotes and 7,046 cost line items, adjusted for an efficient attendee-to-venue-capacity ratio. Real prices vary by staging and scale — treat this as a directional, city-level baseline.

CityVenueCateringAVBrandingTotal /pax
Bangkok$26.6$29.4$3.9$12.5$72.4
Barcelona$27.2$30.1$4.0$12.8$74.1
Buenos Aires$30.6$33.9$4.5$14.4$83.4
Cannes$37.2$41.2$5.5$17.5$101.4
Dubai$39.2$43.3$5.8$18.4$106.7
Lisbon$22.0$24.3$3.2$10.3$59.8
Malta$17.5$19.4$2.6$8.2$47.7
Mexico City$37.5$41.4$5.5$17.6$102.0
Mumbai$31.5$34.8$4.6$14.8$85.7
Paris$40.1$44.4$5.9$18.9$109.3
Rio de Janeiro$31.4$34.8$4.6$14.8$85.6
Singapore$42.0$46.5$6.2$19.8$114.5

Every launch brief returns a written, city- and scope-specific budget within 48 hours.

Brief CH3 — 12-hour response Full proposal within 48 hours

Share the product, the launch date, the city and the audience. We reply within 12 hours with concept and venue options, and a full proposal — launch concept, press-and-influencer plan and budget — within 48 hours.

Request a Launch Proposal →
FAQ

Product launch questions

01What kinds of launches do you produce?

Game drops, protocol mainnets and token launches, brand debuts and market-entry moments — any launch that needs a room, an audience and a reason for people to write about it.

02How long before launch day should we start?

Six to ten weeks for anything with a custom build or a press push. The venue and the media list are the long poles; the creative can move faster.

03Can you get press and creators in the room?

Yes — media list, invitations, on-site press handling and creator seeding are core to the format, so coverage lands the same day the product does rather than a week later.

04How do you make the reveal actually land?

Lighting, sound, screens and show-calling, rehearsed against a run-of-show timed to the minute. The reveal is the one beat that can’t be improvised.

05Do you capture content live?

Yes. Photo, video and social capture are produced on the night, so the launch travels far past the guest list — usually the biggest share of the audience.

06What does a launch event cost per guest?

Roughly $48–115 across venue, staging, AV and branding, driven by production level and scale. You get a written, city-specific budget within 48 hours of your brief.

07How do you measure whether a launch worked?

Attendance, reach and amplification, on-site capture, and a standardised recap — so it’s judged as a campaign with numbers, not as a party that felt good.